From Guiding's earliest days, there was a need to indicate on uniform the Company each Guide belonged to, just as there had been for Scout Troops. Thus, 'title tapes' were part of the uniform, a strip of cotton tape embroidered with the Company name. The advert on the left is from the 1918 handbook Girl Guiding. As can be seen, the title tape was worn on the shoulder seam. Patrol 'Shoulder Knots' were worn next to the name tape, the title tape being used to cover the join where the shoulder knot was fastened onto the uniform.
Title tapes continued to be worn on the shoulder of Brownie and Guide uniform until the 1990 uniform changes, thereafter they could be worn on the sash. They are still worn in a number of units.